Video: How many potential customers are in your county?

Here's a quick way to get a rough estimate

You might think that there just aren't enough leads in your area. Using the free Census Explorer website, you can easily find the number of people in your county who are over 65. Here's how:

In Macon County, Illinois, we get:
Population = 110,768
65 and over = 16.5%

110,768 x 0.165 = 18,276.73

  • Go to http://www.census.gov/censusexplorer/censusexplorer.html
  • Find your county - either;
    • Type in your county - for example, "Macon County, IL"
    • Use the zoom buttons
  • At left, on the "Select a Measure" button, choose "65 and over"
  • Then click "Show by" and select "County"
  • Now, hover your pointer over your county and the bubble shows;
    • Population
    • Percent 65 and over
  • Grab your calculator and multiply the population by the percentage.
  • There's your customer base!

So an agent in Macon County, has over 18,000 potential customers. That should keep even the best salesman busy!

Video Tutorial

There are other ways to use the Census Explorer tool!

See if you can figure out a good way to target an area to prospect for life and annuity clients, and share your method in the comments below.

Do you have a comment? Please share your thoughts below.

Newsletter Signup

Recent Posts

Selling the Lasso Healthcare MSA: Interview With Linda Sprague

Steve Spinner discusses the Lasso Healthcare MSA with agent Linda Sprague. Listen to their discussion about selling the Lasso Healthcare MSA, the...

Read more »

Recognizing Our Heroes This Veterans Day

The celebration or recognition of Veterans Day is something that we all take very seriously. I am the proud father of three great kids, and I have...

Read more »

Can a Veteran On VA Benefits Get the Lasso MSA?

The brand-new Lasso Medical Savings Account (MSA) is gaining a ton of traction, which means we're starting to get more in-depth questions about the...

Read more »

Is the Lasso MSA Better Than a High-Deductible Plan F?

By Steve Spinner and John Hockaday A question we’ve seen a lot from independent agents is this: how does the Lasso Medicare Medical Savings Account...

Read more »
More News »

Do you have a comment about this post? Share your thoughts below.