Senior Market News & Updates | New Horizons Insurance Marketing Inc.

AEP Survival 101: How to Write Apps All Year Long

AEP. It's crazy, I know. We've all just experienced it. Most of us are trying to keep our sanity during AEP, and by the time January rolls around, we're totally wiped out and can't believe we even made it through. If ...

[Case Study] How We Built Our Local Insurance Agency

Over 30 years ago, John and I started our local insurance agency. We went through all those growing pains, from making expensive marketing mistakes to finding and hiring the right staff members. While it was a different ...

Clearing Up Some Confusion About the Lasso MSA Deductible

Now that we've had several weeks to learn about and present the new Lasso Healthcare MSA product, we've noticed a common source of confusion for both clients and agents: the deductible. Who pays? Medicare? Lasso? The ...

The Beginner's Guide to Selling Medicare Supplements

For agents already selling senior market insurance products, this article will be nothing more than a refresher for you. However, there a lot of guys and gals who want to break into supplement sales, but they need a ...

Selling the Lasso Healthcare MSA: Interview With Linda Sprague

Steve Spinner discusses the Lasso Healthcare MSA with agent Linda Sprague. Listen to their discussion about selling the Lasso Healthcare MSA, the history of the MSA product, and why 65-year-olds are the ideal client for ...

Recognizing Our Heroes This Veterans Day

The celebration or recognition of Veterans Day is something that we all take very seriously. I am the proud father of three great kids, and I have nine grandkids. Technically, one is still in the oven, but I already ...

Can a Veteran On VA Benefits Get the Lasso MSA?

The brand-new Lasso Medical Savings Account (MSA) is gaining a ton of traction, which means we're starting to get more in-depth questions about the product. Are veterans who utilize VA benefits eligible for the Lasso ...

Is the Lasso MSA Better Than a High-Deductible Plan F?

By Steve Spinner and John Hockaday A question we’ve seen a lot from independent agents is this: how does the Lasso Medicare Medical Savings Account (MSA) compare to a High-Deductible Plan F (HDF)? Is the MSA better than ...

Lasso MSA Roundtable: Agents and Brokers Share Their Early Successes

In this Lasso MSA Roundtable, I (Steve Spinner) talked with Rob Pastore and Greg Reif to understand their early sales successes.

Marketing the Lasso MSA: Radio Scripts, Ads, Mailers, and More

Lasso Healthcare has done a tremendous job with supplying plenty of MSA marketing materials for agents to use. These are all CMS-approved.

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