Senior Market Insurance Agent Blog

8 Ideas to Make the Most of Life Insurance Awareness Month in 2022

September 6, 2022

Life Insurance Awareness Month (LIAM) happens every September, and it's a great time to join the larger conversation about the need for life insurance.

The Art of Prospecting In Senior Market Insurance Sales

August 22, 2022

One of the most frequent questions I have heard from agents over the past 41 years is: Do you have leads? So many people believe if they have someone to talk to, they can sell. In my opinion, a…

8 Marketing Ideas for Annuity Awareness Month

May 31, 2022

June is Annuity Awareness Month, making it the perfect time to bring attention to the benefits of annuities, especially for seniors.

Google Business Profiles for Insurance Agents (a How-To)

May 10, 2022

If you go to Google and search “medicare insurance,” you’ll probably see a few ads at the top of the screen. Then, you’ll spot a section titled “People Also Ask” and a little map with three or so…

Insurance Technology: What Modern Insurance Agents Need to Run Their Businesses

April 11, 2022

Insurance technology is evolving rapidly. While captive P&C agents and agencies are accustomed to more advanced tools, the senior insurance market has a little more catching up to do. I’m…

Create a Valentine's Day Marketing Campaign for Life Insurance (Free Marketing Resources Included)

January 28, 2022

Holidays are a great time to tie in a marketing message to your product offering. And life insurance and Valentine's Day are the perfect pair! 

How to Use Market Edge to Find Hidden Opportunities In Your Market

January 10, 2022

CSG's Market Edge tool, free for New Horizons agents, effortlessly provides carrier heat maps, Medicare enrollment data, agent quoting data, and more. Here's everything you need to know about using…

Marketing Materials for the 2022 Lasso Healthcare MSA

October 5, 2021

Interested in marketing the Lasso Healthcare MSA for 2022? You've come to the right place!

7 Unique Agent Perks We Offer as an Integrity Partner

July 27, 2021

As an FMO, we're always looking for ways to support independent agents and help them grow their businesses.

How to Use the T65 Locator (and Why Agents Love It)

July 20, 2021

The T65 Locator makes it easy to find local Medicare prospects. It's quick to use, and pulling up locations on the map is a breeze. The best part? It's free for agents who do business with New…