Senior Market Insurance Agent Blog

No Agent Website? Do This Today

June 22, 2020

Maybe you have a good reason for not having a website for your agency. You don’t have the budget or the time, you don’t know how to get started or who to hire, or you already have so much business.

Insurance Technology: What Modern Insurance Agents Need to Run Their Businesses

February 25, 2020

Insurance technology is evolving rapidly. While captive P&C agents and agencies are accustomed to more advanced tools, the senior insurance market has a little more catching up to do. Specifically.

Marketing the Lasso MSA: Billboards, Radio Scripts, Mailers, & More

October 1, 2019

Originally published October 30, 2018. Updated March 4, 2019 with new marketing assets. Updated October 1, 2019 with all new Lasso Healthcare 2020 marketing materials. Lasso Healthcare has done a.

Planning for the 2020 Open Enrollment Period

September 16, 2019

Back in 2015, we published our first article about planning for AEP – it was called Planning for the Open Enrollment Period. In this short pep talk, I encouraged all of our agents to offer ancillary.

The Independent Agent's Guide to Prospecting at Local Pharmacies

July 15, 2019

I know that manning a station at a local pharmacy can be quite a controversial subject. Many agents report wasting upwards of 20 hours per week for... well, for $0 in sales. What I'm sharing with you.

How to Design a DIY Brochure For Your Insurance Agency Using Canva

July 8, 2019

It's no secret that digital marketing is picking up steam these days, but tried-and-true methods of marketing still work, including brochures! There's something about holding a physical item –.

Insurance Agents: How to Optimize Your LinkedIn Profile Summary

May 20, 2019

If you're an insurance agent and you're not yet on LinkedIn, I'd encourage you to set up a profile. Even though LinkedIn is geared more towards B2B, it's still a huge opportunity for you to present.

10 Questions You Should Ask a Field Marketing Organization (FMO) Before Contracting

September 25, 2018

All insurance agents will need to find a good FMO at some point, but looking around on Google and spying on the insurance forums will only get you so far. So, if you’re searching for a new upline and.

Marketing 101 for Independent Insurance Agents: 17 Ways to Successfully Generate More Leads

August 28, 2018

Finding new leads is often the No. 1 problem for independent agents. When you’re captive, you don’t have all the luxuries of being independent, but you don’t really have to worry about finding your.

60 Seconds Could Be Costing You Thousands: Why Speed to Lead Is Critical In Insurance Sales

May 14, 2018

The internet is a powerful place for insurance leads.