--- title: Insurance Marketing Insights for Independent Agents | New Horizons | Short-Term Care description: Short-Term Care | Practical insights to help independent insurance agents generate consistent opportunities, stay compliant, and grow without relying on cold leads. image: https://blog.newhorizonsmktg.com/hubfs/og-5-2-blog.webp --- [![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg)](https://www.newhorizonsmktg.com/) - [Home Home](https://www.newhorizonsmktg.com/) - Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) - 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In ... November 21, 2023](https://blog.newhorizonsmktg.com/agents-guide-to-home-health-care-and-medicare-coverage) #### [Short-Term Care Don't Read Unless You Want to Be Convinced to Sell Short-Term Care Introducing a new product to your insurance offerings can feel daunting, but with short-term care, it's easier than you think. August 01, 2023](https://blog.newhorizonsmktg.com/dont-read-unless-you-want-to-be-convinced-to-sell-short-term-care) #### [Sales Tips Short-Term Care Insurance FAQs: Sales Tips, Product Info, & Carrier-Specific Answers Q: I’m a Med Supp agent. Why would I start selling short-term care? A: If you do a needs assessment with your clients, you’ll be able to ... August 15, 2017](https://blog.newhorizonsmktg.com/short-term-care-insurance-faqs-sales-tips-product-info) #### [Videos Video: How to Calculate Rates for Aetna’s Recovery Care Product Even if you’ve been figuring up rates for decades, there are a few things you need to know about Aetna’s recovery care product. May 15, 2017](https://blog.newhorizonsmktg.com/video-how-to-calculate-rates-for-aetnas-recovery-care-product) #### [Sales Tips 4 Sales Techniques Every Savvy Insurance Agent Uses By John Hockaday and Jeff Sams April 21, 2017](https://blog.newhorizonsmktg.com/4-sales-techniques-every-savvy-insurance-agent-uses) #### [Short-Term Care The Easy Business Most Insurance Agents Are Leaving on the Table A lot of us only sell Med Supps. They’re what we know, they’re comfortable, and our clients already want it. April 05, 2017](https://blog.newhorizonsmktg.com/the-easy-business-most-insurance-agents-are-leaving-on-the-table) #### [Long Term Care What to Sell to Clients That Can’t (or Don’t Want to) Pay for Long-Term Care According to the National Nursing Home Study conducted by the Centers for Disease Control (CDC) in 2004 (the most recent study) nearly 44% ... March 20, 2017](https://blog.newhorizonsmktg.com/what-to-sell-to-clients-that-cant-pay-for-long-term-care) This website is for agent use only. Not for public use or distribution. ![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg) New Horizons Insurance Marketing 122 W. 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