--- title: Insurance Marketing Insights for Independent Agents | New Horizons | Long Term Care description: Long Term Care | Practical insights to help independent insurance agents generate consistent opportunities, stay compliant, and grow without relying on cold leads. image: https://blog.newhorizonsmktg.com/hubfs/og-5-2-blog.webp --- [![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg)](https://www.newhorizonsmktg.com/) - [Home Home](https://www.newhorizonsmktg.com/) - Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) - 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Someone turning age 65 today has nearly a 70% chance of ... June 22, 2021](https://blog.newhorizonsmktg.com/how-to-sell-a-life-policy-with-an-ltc-rider) #### [Case Studies \[Case Study\] The Real-Life Impact of a Long-Term Care Sale Sometimes, we all get caught up. Caught up in product knowledge, rates, brochures, declinable drugs, and everything else… to the point ... November 13, 2017](https://blog.newhorizonsmktg.com/case-study-the-real-life-impact-of-a-long-term-care-sale) #### [Life Insurance How to Do a Life Insurance Policy Review (A Shortcut and Real-Life Examples Included) A great way to add value and attract new clients is to offer a no-cost life insurance policy review. August 28, 2017](https://blog.newhorizonsmktg.com/how-to-do-life-insurance-policy-review-shortcut-examples-included) #### [Long Term Care What to Sell to Clients That Can’t (or Don’t Want to) Pay for Long-Term Care According to the National Nursing Home Study conducted by the Centers for Disease Control (CDC) in 2004 (the most recent study) nearly 44% ... March 20, 2017](https://blog.newhorizonsmktg.com/what-to-sell-to-clients-that-cant-pay-for-long-term-care) #### [Life Insurance How to Fill the Long-Term Care Need Even If You Aren’t LTC Certified If you aren’t selling long-term care, you know you’re missing out on business. March 20, 2017](https://blog.newhorizonsmktg.com/how-to-fill-the-long-term-care-need-even-if-you-arent-ltc-certified) #### [Case Studies Case of the Week: Life w/LTC Congratulations to John Baumgart for the Case of the Week! March 07, 2017](https://blog.newhorizonsmktg.com/case-of-the-week-life-w-ltc) #### [Long Term Care Long-Term Care Insurance: Facts and Common Myths When you work with clients on financial planning, one gap you will find in Medicare policies is the lack of long-term care (LTC) coverage. ... January 06, 2017](https://blog.newhorizonsmktg.com/long-term-care-insurance-facts-and-common-myths) #### [Life Insurance Five questions you should ask your clients before someone else does Does this sound like you? You’ve been helping your clients with their health insurance and prescription drug plans, for years. You’re ... December 06, 2016](https://blog.newhorizonsmktg.com/five-questions-you-should-ask-your-clients-before-someone-else-does) #### [Life Insurance Why more and more agents are offering Life with LTC There's a serious need for long term care insurance, but as you may be aware, the LTCi market sort of collapsed a few years ago. This was ... July 19, 2016](https://blog.newhorizonsmktg.com/why-more-and-more-agents-are-offering-life-with-ltc) #### [Case Studies Asking a few questions leads to a pair of Life with LTC cases In this week's case study, we have an agent who recently starting using a client questionnaire. By asking questions beyond basic Medicare ... June 14, 2016](https://blog.newhorizonsmktg.com/asking-a-few-questions-leads-to-a-pair-of-life-with-ltc-cases) #### [Life Insurance A question that agents (and clients) often avoid How do you plan to pay for the care you may need someday? Don’t avoid showing your clients possible solutions to a concern that isn’t going ... June 07, 2016](https://blog.newhorizonsmktg.com/a-question-that-agents-and-clients-often-avoid) #### [Long Term Care Coming full circle with LTC insurance I began my insurance career in 1981, selling Nursing Home Insurance. It was not called “Long Term Care” as we call it today, but I felt ... May 26, 2016](https://blog.newhorizonsmktg.com/coming-full-circle-with-ltc-insurance) #### [Life Insurance Case of the Week: Savings but no Long Term Care We recently helped an agent with his client, a 65 year-old female with mild asthma (she takes Prednisone and Dexilant) and acid reflux. ... June 02, 2015](https://blog.newhorizonsmktg.com/case-of-the-week-savings-but-no-long-term-care) #### [Case Studies Case of the Week: Comparing Long Term Care Options Recently, I presented a couple in their 50’s with possible solutions to future long term care concerns. I shared with them traditional long ... April 14, 2015](https://blog.newhorizonsmktg.com/case-of-the-week-comparing-long-term-care-options) #### [Life Insurance Part D help leads to cross sale commission An agent was recently helping his client (female, age 72) with her Prescription Drug Plan. While navigating the pages at Medicare.gov, the ... December 08, 2014](https://blog.newhorizonsmktg.com/part-d-help-leads-to-cross-sale-commission) [Next](https://blog.newhorizonsmktg.com/tag/long-term-care/page/2) This website is for agent use only. Not for public use or distribution. ![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg) New Horizons Insurance Marketing 122 W. 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