8 Ideas to Make the Most of Life Insurance Awareness Month in 2022

8 Ideas to Make the Most of Life Insurance Awareness Month in 2022
September 6, 2022

Life Insurance Awareness Month (LIAM) happens every September, and it's a great time to join the larger conversation about the need for life insurance.

If you've never done anything special for LIAM, perhaps this year is the time to start! Here are 8 ideas from the New Horizons marketing team to help you make the most of LIAM in 2022.

New call-to-action

1. Make a Facebook Business Profile.

Facebook is a great platform to spread the word about life insurance, especially during LIAM in September.

According to Statista, 50% of Americans over age 65 use Facebook. And 73% of the next generation – ages 50-64 – use Facebook.

Simply put: if you want to share a message, Facebook is a great platform to use.


If you don't have a Facebook business profile yet, it's time to create one.

Need a step-by-step guide? Download the Facebook page guide for agents.

First, you'll need to create a personal Facebook page if you don't have one yet. Then, create a Page and add all of your business information, including images and your logo.

You can also add a Call to Action button for your page, such as "Call Now" or "Get Quote." The last step is to ensure you have content to share on your page. Head on to the next tip for some LIAM content.

2. Download the Life Insurance Awareness Social Media Assets.

Spread the word about Life Insurance Awareness Month with our free social media assets. Choose from lots of different social media images and copy suggestions – mix and match to create your ideal LIAM message.

We've also added some fresh, new options for 2022.


Be sure to use the "September Is Life Insurance Awareness Month" image so your followers know what the month of September is all about.

Get the Life Insurance Awareness Social Media Assets

In addition to using the pre-made assets, consider telling a personal story.

personal life insurance story on social media

Oftentimes, the Facebook posts that get the most engagement are the ones that are personal. If you don't have a story of your own yet, consider using someone else's. Check out this article for some ideas.

3. Include a Unique Introduction in Your Email Newsletters.

If you send any email communications to your clients and prospects, add an introductory message about Life Insurance Awareness Month.

For example:

Dear <First Name>,

September is Life Insurance Awareness Month, a time of year where we focus our attention on the need for life insurance. Life insurance isn't just for newlyweds or homeowners – it's also important for those who are retired or are planning for retirement.

Life insurance can help with final expenses, estate planning, long-term care planning, and so much more. In this newsletter, you'll find several resources to help you learn more about life insurance after age 65.

4. Add a Slide About Life Insurance Awareness Month to Your Lobby Monitor.

If you have an office where you see clients, consider adding a LIAM message in your lobby area.

In our local agency, we have a TV on the wall where we play a slideshow that features fun facts, products we offer, the history of our agency, and more. It's a nice way to add value while our clients are waiting for their appointment.

LIAM slide in agency lobby

LIAM slide close up

Adding a quick slide about LIAM is a great way to stay relevant and freshen up your lobby experience.

5. Add a Line to Your Email Signature about Life Insurance Awareness Month.

Adding messages to your email signature is a great, free way to get the word out about important events or campaigns.

For the month of September, consider adding a line about Life Insurance Awareness Month. 

Simple messaging like "Ask me about Life Insurance Awareness Month" or "It's Life Insurance Awareness Month – ask me about free policy reviews" is a quick way to add to your momentum.

LIAM email signature

6. Check Out LIMRA for Marketing Materials.

LIMRA has several pieces of content you can use to spread the word about Life Insurance Awareness Month.

Visit this page and scroll toward the bottom to find images and animated posts that you can easily share on social media.


There are also several flyers available for download, like this one about misconceptions.

7. Check Out Life Happens Pro for More Marketing Materials.

Life Happens is a nonprofit organization that helps consumers take personal financial responsibility through the ownership of life insurance and related products.

Life Happens Pro assists with that mission by providing marketing materials sales agents can use to spread the word. Life Happens Pro currently creates marketing assets to support Life Insurance Awareness Month (LIAM), Disability Insurance Awareness Month (DIAM), and Insure Your Love.

The marketing team at Life Happens Pro creates everything under the sun, including:

  • Videos
  • Flyers
  • Animated Quotes
  • Documents
  • Graphics
  • Brochures
  • Social Media Calendars
  • Email Templates


If you want access to everything – included non-branded versions – you have to subscribe to Life Happens Premium, which costs $70.40/month at the time of this writing. If you don't mind the branding on your marketing materials, you could choose the Plus plan, which costs $36/month at the time of this writing.

Ultimately, you can utilize the Lite plan, which is free, and you'll still get access to 40+ pieces of content, 10 of which are for Life Insurance Awareness Month.

After you create your free Life Happens Pro account, go to the Content area and Filter by Lite plan only and Campaign: Life Insurance Awareness Month (LIAM).

You should see a total of 10 assets you can use, including a video, flyer, and some social media images, like this one:


8. Include a Flyer About LIAM When You Deliver Policies.

For any policies that you deliver to your client, consider dropping in a flyer about ancillary products or life insurance.

It doesn't have to be Life Insurance Awareness Month to use this tip – many agents use the policy delivery as an opportunity to continue the conversation and schedule another appointment.

You can check out the free life insurance flyer available from Life Happens Pro, or you could create your own using a self-service design platform like Canva. Just select a template you like, add your own copy and images, and you'll be all set.

Learn more: How to Design a DIY Brochure For Your Insurance Agency Using Canva


Awareness months, like LIAM, are a great way to be a part of the larger conversation. Join in on the momentum and help educate and inform your clients and prospects about the need for life insurance.

From covering final expenses to estate planning to finding a way to prepare for long-term care costs, life insurance is a great tool for many seniors. 

To learn more about selling life insurance, check out our library of life insurance articles for agents and our Ultimate Guide to Selling Life Insurance in the Senior Market.

Related Posts