The Art of Prospecting In Senior Market Insurance Sales
One of the most frequent questions I have heard from agents over the past 41 years is: Do you have leads? So many people believe if they have someone to talk to, they can sell. In my opinion, a…
Google Business Profiles for Insurance Agents (a How-To)
If you go to Google and search “medicare insurance,” you’ll probably see a few ads at the top of the screen. Then, you’ll spot a section titled “People Also Ask” and a little map with three or so…
Insurance Technology: What Modern Insurance Agents Need to Run Their Businesses
Insurance technology is evolving rapidly. While captive P&C agents and agencies are accustomed to more advanced tools, the senior insurance market has a little more catching up to do. I’m…
Create a Valentine's Day Marketing Campaign for Life Insurance (Free Marketing Resources Included)
Holidays are a great time to tie in a marketing message to your product offering. And life insurance and Valentine's Day are the perfect pair!
How to Use Market Edge to Find Hidden Opportunities In Your Market
CSG's Market Edge tool, free for New Horizons agents, effortlessly provides carrier heat maps, Medicare enrollment data, agent quoting data, and more. Here's everything you need to know about using…
How to Create Professional Insurance Agent Business Cards
Some methods of marketing just don’t die. And having professional business cards is one of them. Here's a quick guide to ensure you create and order professional-looking business cards to promote…
How to Market Medicare Advantage Plans
Marketing Medicare Advantage plans is often intimidating because of the compliance component. The language in your advertising materials needs to be compliant with CMS guidelines. Plus, if you…
How to Design a DIY Brochure For Your Insurance Agency Using Canva
It's no secret that digital marketing is picking up steam these days, but tried-and-true methods of marketing still work, including brochures! There's something about holding a physical item –…
Cover Your Bases: How to Use LinkedIn for Agent Recruiting
If you are looking to recruit more agents for your agency, LinkedIn could be a great place to invest some time. LinkedIn is built for business networking, and many business professionals use it to…
No Agent Website? Do This Today
Maybe you have a good reason for not having a website for your agency. You don’t have the budget or the time, you don’t know how to get started or who to hire, or you already have so much business…
