Drive More Traffic: 26 Tips for Insurance Agent Websites
So, you have a website for your insurance agency – how do you get qualified senior prospects to see it?
Medicare Educational Events Compliance Roadmap: Best Practices
The idea of hosting an educational Medicare event intimidated me for a long time thanks to compliance. I worried about unintentionally breaking a rule and getting into some red tape, so I just…
How to Create a Facebook Ad as a Medicare Insurance Agent
Facebook, or Meta, is a great place to advertise, but it's not exactly intuitive. Our marketing team has put together a guide to help any Medicare insurance agent start their first ad on Facebook.…
The Art of Prospecting In Senior Market Insurance Sales
One of the most frequent questions I have heard from agents over the past 41 years is: Do you have leads? So many people believe if they have someone to talk to, they can sell. In my opinion, a…
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Google Business Profiles for Insurance Agents (a How-To)
If you go to Google and search “medicare insurance,” you’ll probably see a few ads at the top of the screen. Then, you’ll spot a section titled “People Also Ask” and a little map with three or so…
Insurance Technology: What Modern Insurance Agents Need to Run Their Businesses
Insurance technology is evolving rapidly. While captive P&C agents and agencies are accustomed to more advanced tools, the senior insurance market has a little more catching up to do. I’m…
Create a Valentine's Day Marketing Campaign for Life Insurance (Free Marketing Resources Included)
Holidays are a great time to tie in a marketing message to your product offering. And life insurance and Valentine's Day are the perfect pair!
How to Use Market Edge to Find Hidden Opportunities In Your Market
CSG's Market Edge tool, free for New Horizons agents, effortlessly provides carrier heat maps, Medicare enrollment data, agent quoting data, and more. Here's everything you need to know about using…
How to Create Professional Insurance Agent Business Cards
Some methods of marketing just don’t die. And having professional business cards is one of them. Here's a quick guide to ensure you create and order professional-looking business cards to promote…
How to Market Medicare Advantage Plans
Marketing Medicare Advantage plans is often intimidating because of the compliance component. The language in your advertising materials needs to be compliant with CMS guidelines. Plus, if you…
