No Agent Website? Do This Today

No Agent Website? Do This Today
June 22, 2020

Maybe you have a good reason for not having a website for your agency. You don’t have the budget or the time, you don’t know how to get started or who to hire, or you already have so much business you don’t want any more leads.

While I firmly believe you should have one, I’ll acknowledge they're a lot of work when done properly.

Regardless of your reason for not having a site, prospects do search for you online to see if you’re a legitimate person to do business with. Below, I’ll show you an easy step you can take today to create a simple web page your prospects can look at to find out a little more about you.

Fast, free, and good enough to get you by

I’m talking about a free service named Carrd. Carrd offers a simple, free, fully response one-page website. There is an upgrade available for $19 per year (yes, per year) that gets you a custom domain, forms, Google Analytics, no "Made with Carrd" branding, and a few more things.

This entire process takes less than 15 minutes. Below is a walkthrough of the process, but first things first: have a good hi-res photo ready to go – you'll want a photo of yourself on your site.

To get started, Choose a Starting Point.

Carrd Choose a Starting Point

Next, you’ll choose a template. There are dozens of options, so you can filter down the choices by choosing the purpose of your site.

Do you want a profile so clients and prospects can verify who you are? Or do you want a form so clients can join an email list or send you questions? Or do you want a site that has multiple sections so you can include more information about your agency?

If you're still not sure which template to use, here are some of our favorites. Just click the link to view the template demo.

Once you select your template, you'll be prompted to either sign up for pro (if it's a pro template), or start editing your one-page website. It's very intuitive – just click on the thing you want to change, and type in the text or upload the photo.

You'll want to click the save button on the top right to create an account and save your work. 
save your carrd websiteWe put together a sample site in under 10 minutes. This is a Sectioned site, so there are three sections here: Home, About, and Contact.
Here's a look at what we created:
Carrd site for insurance agentsWhen you click the About button at the top, it takes you here:
Carrd site for insurance agents AboutAnd when you click the Contact button at the top, it takes you here:
Carrd site for insurance agents ContactThis is obviously a silly example, but you can make an impression, even with a simple site like this. Many times, clients are just typing your name online to make sure you are who you say you are, and this gets the job done.

Take some extra time to make your "About" section stand out. You can add whatever you like in this space, whether it’s services you offer, personal info, or both. Add whatever you think is appropriate.

Further Reading: How to Write a Compelling Sales Pitch – Even If You're a Terrible Writer

At the bottom of each page, you'll notice the social media links. If you’re on Facebook, LinkedIn, Twitter or other networks, add links to those there.

Use your new page

After you create your page, you can let people know about it. You can do this by adding it to your email signature, and if you use social media, add links to your page from those accounts.

Anytime you have the opportunity to include a website link somewhere, use your Carrd link.

Now you have a simple, one-page website that lends you some online credibility and lets people check you out on their own time. While this isn’t a full-fledged website, it’ll get you by until you can tackle that project.

Get Started

Feeling brave? After you create your page, share a link to it in the comments below, and I’ll be happy to add some helpful suggestions.

Thanks for reading!

Download "26 Ways to Get More Traffic to Your Agent Website"

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