Maybe you have a good reason for not having a website for your agency: you don’t have the budget or the time, or you don’t know how to get started, or who to hire. Or you already have so much business that you don’t want any more leads. While I firmly believe you should have one, I’ll acknowledge that they are a lot of work when done properly.
Regardless of your reason for not having a site, prospects do search for you online to see if you’re a legitimate person to do business with. Below, I’ll show you an easy step you can take today to create a simple web page that your prospects can look at to find out a little more about you.
Fast, free, and good enough to get you by
I’m talking about a free service named about.me - and this entire process takes less than 15 minutes. Below is a walkthrough of the process, but first things first - have a good hi-res photo ready to go - it’s required.
To sign up, you simply choose a “Spotlight” on the about.me homepage. A Spotlight just represents what you’d like your page visitors to do. There are only a few options on the main page, but don’t worry - you can change it later. I chose “Visit my Company Website”.
Next you’ll add your email address, then your name. The next screen asks for your photo, and this is not optional. You can change it later, but you’ll need something to upload now. If you don’t have one, get that before signing up.
Follow that by adding your location and your interests. The page will give you lots of options, but if you don’t see what you’re looking for you can type in whatever you like. Now you’re ready for your occupation. Here you could add “Independent Insurance Agent” or “Medicare Specialist” or whatever fits your business.
Now you’re asked to confirm your Spotlight selection, but you have more choices than before. For insurance agents, a good choice might be “Book a Consultation”.
The next screen lets you choose from one of three designs, and from 5 color schemes. Play around with that until you like it. Then you’ll be asked to create a password.
When that’s done, you can see your new page. About.me will immediately ask you to copy your “email signature” so that you link appears on all your outgoing emails. That’s completely optional but can be a good way to get people to your page.
The most important section to update is your bio. You can add whatever you like in this space, whether it’s services you offer, personal info, or both. Add whatever you think is appropriate.
The final section you should complete is Social Links. If you’re on Facebook, LinkedIn, Twitter or other networks, add links to those here.
There is a paid version of about.me which they call the Pro Option. This gives you a custom domain, such as yourname.me or your-name.me, a photo gallery, removes all about.me branding, and more.
Use your new page
After you create your page, you can let people know about it. You can do this by using the email signature mentioned above, and if you use social media, you can add links to your page from those accounts. Anytime you have the opportunity to include a website link somewhere, use your about.me link, which will be in the form “about.me/firstname_lastname”.
Now you have a simple, one page website that lends you some online credibility, and lets people check you out on their own time. While this isn’t a full-fledged website, it’ll get you by until you can tackle that project.
Feeling brave? After you create your page, share a link to it in the comments below, and I’ll be happy to add some helpful suggestions.
Thanks for reading!