Quarterly Annuity Update with Kirk Sarff | Q2 2024
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April 1, 2024

Disclaimer: Interest rates change often. This article will be updated on a quarterly basis, but rates may change between those updates. At any time, you can review current annuity rates here.

Welcome to our latest quarterly update, created to equip you with fresh insights and developments in the senior annuity market.

As we head into the second quarter, I’m here to guide you through the annuity landscape as we've observed it in recent months.

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Stability Is the Name of the Game

In our constant monitoring of market fluctuations, it's reassuring to share that the market really hasn't changed much at all.

Overall, MYGA (Multi-Year Guaranteed Annuity) rates have shown exceptional stability. While we have seen some minor fluctuations in basis points, depending on the carrier, rate are pretty stable from what we saw last quarter.

There's still a trend favoring shorter term MYGAs for their more competitive interest rates.

Heartland Spotlight

I can't do a quarterly annuity update without shining the spotlight on Heartland in the MYGA space.

Not only have their rates been the same since November 2023, but their service is nothing short of remarkable.

They're always quick to respond to emails and calls, and unlike almost all other carriers, they're very proactive in helping agents manage transfers.

If you haven't yet experienced Heartland's intuitive app and truly exceptional service, consider this my highest recommendation!

Get contracted with Heartland National Life

Consistent Performers

A couple of other annuity carriers that always deserve some attention include Atlantic Coast Life (ACL) and Liberty Bankers Life (LBL). Their MYGAs continue to align seamlessly with client needs, and their rates are really great.

And when it comes to Fixed Index Annuities (FIAs), SILAC is still leading the way.

We have lots of other offerings from other carriers, but the integrity of SILAC's renewals combined with the nice gains clients are seeing is hard to beat.

Get contracted with SILAC

Now Is the Time

There has never been a better time to reach out to your clients about their investments.

With returns climbing over 5%, it's the perfect moment to introduce the security and guaranteed interest rates of fixed annuities.

This is incredibly poignant for Medicare agents who already have the client base that could significantly benefit from these services.

There's a reason why we're welcoming new agents into the annuity market daily – clients need this service, and you're perfect poised to offer it.

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Our contracted agents now have a new asset in their toolkit.

Business Builder is a finely-tuned platform that provides insightful business tracking, comprehensive comparisons, marketing resources, and educational materials, including training videos.

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It’s an invaluable resource for those committed to excelling in annuity sales.

Curious to learn more? Reach out—I'm here to facilitate your path to expertise.

Future Outlooks

I feel like there will be some adjustments down the road; these rates aren’t going to be here forever, I don’t think.

However, that's all the more reason to seize the day and capitalize on the really fantastic rates we're seeing in today's market.


There has truly never been a better time to start selling annuities. Start with one or two carriers, get very comfortable with them, and go from there.

You can set up a call with me by clicking on the banner below, and I'll help you get started:

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Here's to making the most of the annuity market this year, which is full of unlimited potential.

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