Join us as we dive into the world of senior annuities, reflecting on the achievements of 2024 and making some predictions about what lies ahead in 2025.
A Look Back at 2024
2024 was a solid year for us and our agents—nothing huge, but we stayed steady and strong. After the big growth we saw in 2023, it’s tough to beat those numbers, but we managed to keep things consistent and moving in the right direction.
A big part of our success last year came from those exceptional MYGA rates. When rates are above 5%, it definitely grabs people’s attention, both from agents and clients alike. That stability really helped keep things on track.
We also saw continued success with Fixed Indexed Annuities (FIAs), especially with clients looking for options to move their 401(k) after retiring. As always, it’s great to have a variety of carriers on our roster, and I’m really proud of the agents who’ve been branching out and offering more choices to their clients. It’s always a win when you’ve got a few different options to work with.
Read More: 3 Med Supp Agents On Why They Cross-Sell Annuities
What's Happening in Q1 2025?
We’re off to a solid start in 2025, and if you’re an agent looking to offer clients some great annuity options, there’s a lot to like right now.
Companies Want Your Business
Insurance companies, especially in the MYGA space, are jumping in early with some strong rates to get agents on board.
They know the competition will pick up later in the year, so they're making their offers attractive right out of the gate. While we're not seeing huge jumps, the good news is that rates are holding steady, and we’re even seeing a few small increases—better than seeing them drop, that’s for sure.
Take Heartland, for example. Their 5-year MYGA is offering a solid 5.4% right now, which is super competitive in today’s market. For clients, especially seniors, locking in a safe, guaranteed 5% is really appealing. It’s a nice, steady option to add some stability to a retirement portfolio.
Fixed Indexed Annuities (FIAs)
The opportunities aren’t just in MYGAs. There’s still plenty of room for Fixed Indexed Annuities (FIAs), particularly for people who are retiring and need to move their 401(k)s or other retirement accounts.
These clients are used to the market’s ups and downs, but they want something that gives them some potential for gains while protecting them from the downside.
With FIAs, there’s flexibility—clients can go for a market-linked index option or choose a fixed account, and both are looking pretty good right now. It’s all about giving your clients the chance to pick what makes the most sense for them.
Many Agents Offer Both MYGAs and FIAs
A lot of our agents offer both MYGAs and FIAs, which gives you a ton of flexibility when working with clients.
Some want the safety of a fixed rate, others are comfortable with a bit of market exposure. Either way, you're covered.
Bottom line? We’re starting 2025 with some solid options in both MYGAs and FIAs. And as always, giving your clients a choice between the two keeps their retirement plans flexible and tailored to their needs.
Big News: Capital Life’s 2025 Bonus Program
If you’re writing business with Capital Life (Liberty Bankers Life), you’re going to want to hear this.
They’ve rolled out a bonus program for 2025, and it’s a solid opportunity to earn a little extra for your hard work.
Here’s the deal: when you hit $2.5M in issued premium on their Fixed Indexed Annuities (FIAs), you start earning bonuses.
The more premium you write, the higher the percentage:
- $0–$2.49M: No bonus (but hey, you’re still doing great work!)
- $2.5M–$4.99M: 0.5%
- $5M–$7.49M: 1.0%
- $7.5M+: 1.5%
The program runs from January 1, 2025, to December 31, 2025.
Now, about their FIAs: Capital Life might not have as many indices as some other carriers, but they’ve got all the essentials, including the S&P 500. Add in attractive fixed rates and their A rating, and you’ve got a solid product to offer your clients.
Market Influences: New President In Office
With a new president in office, a lot of folks are wondering how it’s going to play out in the financial world.
Carriers and financial organizations usually suggest waiting out the first 100 days to see what gets passed and what doesn’t. And while there’s always a bit of uncertainty, things feel pretty solid right now.
Sure, there’s likely to be some choppiness in the market—it’s the nature of the game. But from what I’m hearing from financial experts, there’s a sense of confidence in the environment.
Related Reading: 3 Killer Annuity Sales to Inspire & Motivate
Goals for 2025
A big focus for us this year is bringing more established agents on board—especially those with a strong client base who are ready to take that next step into offering annuities.
If you’re a Med Supp agent with a loyal client base, we can help you take the next step into annuities. Our goal is to give you the education and confidence to talk about money in new ways.
Our main goal is helping agents help more people. It might sound corny, but that’s what it’s all about. The more we grow, the more we can help clients.
Conclusion
If you’ve never sold an annuity, now’s the perfect time to start the conversation. Give us a call, and let’s talk about how annuities could fit into your business and help your existing clients.
If you’re not offering annuities, chances are your clients are going to someone else who is.
We want to make it easy for you. We’ll guide you every step of the way, ensuring we always do right by your clients. Whether you’re just curious or ready to dive in, we’d love the chance to work with you and show you how simple it can be to add annuities to your offerings.
Let’s make 2025 the year we help more clients than ever before. We’re here to support you every step of the way.
