Senior Market Insurance Agent Blog

Kirk Sarff

Kirk Sarff
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Recent Posts

8 Marketing Ideas for Annuity Awareness Month (2023)

May 22, 2023

Many of our most successful senior market producers offer annuities to their clients. It's a very lucrative product to offer, and we're passionate about how much it helps our target market. If you're…

Quarterly Annuity Update with Kirk Sarff | Q2 2023

April 3, 2023

Disclaimer: Interest rates change often. This article will be updated on a quarterly basis, but rates may change between those updates. At any time, you can review current annuity rates here, and you…

Top 5 Takeaways From Annuity 101 Training

February 7, 2023

We recently held our Annuity 101 training webinar, and I thought I'd take some time to share the top 5 takeaways.

The Senior Annuity Market: 2022 Year-in-Review & Looking Ahead

December 15, 2022

I’m Kirk Sarff, director of life insurance and annuity sales here at New Horizons Insurance Marketing. Over the past 19 years, we’ve seen annuity interest rates at competitive highs as well as their…

10 Client Leave Behinds You'll Want for AEP

October 17, 2022

During the 4th quarter, you're going to be very busy seeing a lot of clients and prospects. We understand that many agents generally don't slow down to take care of anything other than the pressing…

31 Best Questions to Ask Life Insurance Prospects Ages 60+

August 8, 2022

Life insurance is not only a great way to increase your income, but it's a wonderful solution for senior-aged clients. Of senior market insurance agents who make over $200,000 annually, 79% sell life…

3 Killer Annuity Sales to Inspire & Motivate

June 14, 2022

Are you thinking about getting into annuity sales? Or perhaps you just need a little motivation in the annuity department. I've got you covered.

A Beginner's Guide to Selling Fixed Index Annuities (FIAs)

November 2, 2021

*For Agent Use Only* Fixed Index Annuities (FIAs) are more popular than ever here at New Horizons. Many Medicare agents have embraced the product and are enjoying records with their personal…

How to Sell a Life Policy with an LTC Rider

June 22, 2021

A long-term care stay is one of the largest financial risks for anyone over age 65. Someone turning age 65 today has nearly a 70% chance of needing some type of long-term care in their remaining…

The Ultimate Guide to Selling Annuities In the Senior Market

June 15, 2021

By Kirk Sarff and Michael Sams Annuity sales are a huge opportunity for independent agents in the senior market. If you want to learn how to sell annuities to seniors, you've come to the right place!