Being an independent agent is tough business. You’re the jack of all trades – you’re your own sales team, accounting firm, marketing team… you get the idea. We know it’s hectic being an independent.
If you’re warming up to the idea of Facebook advertising but have absolutely no clue where to begin, a good practice is quite honestly to look at what everyone else is doing.
Most modern marketers will tell you that if you don’t know where to begin, start with Facebook ads. And it’s true – Facebook is one of the best places to advertise.
To get more traffic to your website, you have to think like a consumer. How do you find websites? Chances are, you were referred there. Perhaps you found it through a Google search, maybe a YouTube.
After you make the sale, it feels all the work is done. And for the most part, it is! But if you’re interested in…
Finding clients and prospecting is one of the hardest parts about being an independent insurance agent. I’m sure you’ve tried just about everything in the book, but have you ever considered.
Social media. It’s downright awesome. Why?
If you want to consistently bring in new clients, you have to dabble in marketing. It can be tough, especially if you haven’t had any formal education or experience. We’ve brought in 10 active.
I was checking out insurance podcasts on a typically humid Florida afternoon when I came across the Agent Leader Podcast hosted by Brent Kelly. The episodes looked pretty interesting, with subject.