Senior Market Insurance Agent Blog

How to Use Newsjacking to Grow Your Insurance Business

March 13, 2018

Even if you haven’t heard of the official term newsjacking, you probably know what it is, because you’ve seen it.

How Insurance Agents Should Be Marketing to Baby Boomers

February 6, 2018

Marketing can feel like a game. Everyone says one method will work, but it never seems to work for you. That’s because we’re all marketing to different audiences. Different genders, ages, locations,…

How An Agent Has Used Cold Calling to Grow His Insurance Production to $500,000 Per Year

January 30, 2018

💬 Let us know in the comments below – have you found a sales method that works for your business? One of our hardworking agents, who we’ll call Max for the sake of privacy, is a one-of-a-kind agent.…

How Insurance Agents Are Reviving Dead Leads With the 9-Word Email Tactic

January 9, 2018

💬 Are you going to test out the 9-word email? Tell us in the comment section! The 9-word email hack has been a hot topic in marketing for the last couple of years, but it’s been gaining even more…

How to Sell Insurance to Logical Thinkers

December 22, 2017

💬 Leave a comment at the end: what's your experience with selling to logical thinkers? We all know that person. They need to know every detail about a product, They need to read every review, They…

Calculate How Much You Should Spend on Marketing With One Simple Formula

December 19, 2017

💬 Be sure to tell us in the comments – how much do you currently spend on marketing, and what have your results been? If you’re interested in spending money on marketing, you’re going to face a big…

Why Insurance Agents Get a Bad Rap – And How You Can Change It

December 12, 2017

There’s a bad public perception of insurance agents. And it’s (probably) not your fault. But you still have to deal with the consequences. Not so sure about this? I searched “insurance agent” on…

5 Challenges for Small Businesses - and How to Handle Them

November 28, 2017

Being an independent agent is tough business. You’re the jack of all trades – you’re your own sales team, accounting firm, marketing team… you get the idea. We know it’s hectic being an independent…

10 Facebook Ads in the Insurance Industry and What We Think of Them

November 14, 2017

If you’re warming up to the idea of Facebook advertising but have absolutely no clue where to begin, a good practice is quite honestly to look at what everyone else is doing.

How to Create Your First Local Facebook Ad: Insurance Agent Edition

November 7, 2017

Most modern marketers will tell you that if you don’t know where to begin, start with Facebook ads. And it’s true – Facebook is one of the best places to advertise.