I decided to send a letter to my entire client base. I didn’t purchase any lists or anything, I just sent this letter to my existing clients.
Within two weeks of that letter being delivered, I had written $2.3 million in new annuity business.
Transcript:
When the coronavirus pandemic hit, I got really worried that everything would slow down and I wouldn’t be writing any business. At the same time, many of my clients were getting nervous about their money in the stock market.
The stock market isn’t a great place for seniors who need their retirement savings, but at the same time, the banks aren’t offering much interest at all. In fact, the national average for a 5-year CD is around half a percent right now.
I wanted to let my clients know I have fixed annuity carriers offering 100% safety with a guaranteed interest rate a little better than 3%. Clients like that a fixed annuity has zero risk, zero fees, and they can still access some of their money with penalty-free withdrawals.
I decided to send a letter to my entire client base. I didn’t purchase any lists or anything – I just sent this letter to my existing clients.
Within two weeks of that letter being delivered, I had written $2.3 million in new annuity business.
As agents, we often forget about how much potential there is in our existing book of business. Not to mention those clients who had legitimate concerns about their life savings during this volatile time.
I encourage you to branch out and take a look at fixed annuities if you don’t already. And if you’re a contracted agent that writes annuity business with New Horizons, we’re willing to send you that letter. Just get in touch and we’ll send it to you.
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