--- title: A Summertime Pep Talk on Calling Your Client Base description: One of the things successful agents sometimes forget is how much their clients like seeing them. image: https://blog.newhorizonsmktg.com/hubfs/BlogImages/NH-A-Summertime-Pep-Talk-on-Calling-Your-Client-Base.jpg --- [![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg)](https://www.newhorizonsmktg.com/) - [Home Home](https://www.newhorizonsmktg.com/) - Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) - 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But at the very least, talk to your customers, and don't take the whole summer off! If you're in a slump and don't want to get on it until the fall, this is the summertime pep talk you need. [![Never Miss an Important Medicare Deadline Keep key Medicare enrollment periods, Special Enrollment Periods, and annual deadlines at your fingertips with this free quick-reference guide for insurance agents.](https://no-cache.hubspot.com/cta/default/4910070/interactive-217387758251.png)](https://blog.newhorizonsmktg.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJkOMOu8h2C8x3upE2BFYL4QQ%2Fiu0jT8lGio27XofYJvsTE11DvB9BoeQmi1BjFYjMu76UOuVwBwVG7KGCTWZ%2Bf9vXfpbvpgtoqGOKLziCdKhhtaB8yvBi3n9QPHMAwdveWG%2BhAIVoznLx88G%2BRypUK7KNGR271F45nOt0qU%2F1zBMjPziPj%2FJitrza%2F6UyT7isIIYddPkq8Wq3s0WyJ&webInteractiveContentId=217387758251&portalId=4910070) ## Agents Make an Impact One of the things successful agents sometimes forget is how much their clients like seeing them. It does so much good to drop in or call some of your clients when you don't have anything to sell them. For some clients, your call or visit is something they look forward to all year. A huge portion of seniors live alone, and many suffer from isolation and loneliness. This is especially true for women, who tend to live longer than men.  Related: [5 Simple Ways to Support Isolated, Lonely Clients](https://blog.newhorizonsmktg.com/5-simple-ways-to-support-isolated-lonely-clients) Here are some statistics and facts I recently came across that really drive this home for me: - About **28 percent** of older adults in the United States, or 13.8 million people, **live alone** (Administration for Community Living and Administration on Aging report). - Nearly **one-fourth** of adults aged 65 and older are considered to be **socially isolated** – that's 1 in 4 clients (Social Isolation and Loneliness in Older Adults). - Research has linked **social isolation and loneliness** to higher risks for a variety of **physical and mental conditions**: high blood pressure, heart disease, obesity, a weakened immune system, anxiety, depression, cognitive decline, Alzheimer’s disease, and even death (National Institute on Aging). - The health effects of loneliness are equivalent to smoking **15 cigarettes each day** (Consumer Affairs). Your quick phone call, even if it's just to say, "Hello, how's your summer?" makes a bigger impact than you think. And that connection is why I believe independent agents aren't going anywhere anytime soon. Read More: [Are Insurance Agents Really Necessary?](https://blog.newhorizonsmktg.com/are-insurance-agents-really-necessary) ## The Ripple Effect The simple truth is we can never replace the cost and time it took to get a customer the first time. Just a little bit of kindness can make that initial investment continue to pay dividends in so many ways. A simple phone call can continue the flow of [renewals](https://blog.newhorizonsmktg.com/relationships-rewarded-with-renewals), [cross selling](https://blog.newhorizonsmktg.com/the-cross-selling-roadmap),  new customers, and [referrals](https://blog.newhorizonsmktg.com/how-to-ask-for-referrals-to-organically-grow-your-independent-insurance-agency). Finally, you owe that personal touch to your customer. Related: [How to Help Clients Sign Up For Medicare Part B](https://blog.newhorizonsmktg.com/how-to-help-your-clients-sign-up-for-medicare-part-b) ## Personal Connection In a Digital World As we become more and more focused on electronic communication, we can lose the relationship that is built on a handshake or an eye-to-eye conversation. By making time for at least a personal phone call, you can make your relationship so much more valuable.  I called a long time client of mine and just talked to her for about 5 minutes and did not accomplish anything other than she knew I was thinking about her, and she thanked me for the call. I realize we all feel so busy, and we are busy. But make the time, especially for clients who are living alone or are socially isolated. ## Conclusion As a coach, we never quit teaching the fundamentals of the game, and as far as I am concerned, this is a solid fundamental for anyone to take some time to see or visit with your policyholders. Please pick the ones that are your least favorite, and they will be the ones that appreciate your call or visit the most! Have a GREAT SUMMER!   --- Statistics: - [Administration for Community Living and Administration on Aging report](https://acl.gov/sites/default/files/Aging%20and%20Disability%20in%20America/2017OlderAmericansProfile.pdf) - [Social Isolation and Loneliness in Older Adults](https://nap.nationalacademies.org/catalog/25663/social-isolation-and-loneliness-in-older-adults-opportunities-for-the) - [National Institute on Aging](https://www.nia.nih.gov/news/social-isolation-loneliness-older-people-pose-health-risks) - [Consumer Affairs](https://www.consumeraffairs.com/health/elderly-loneliness-statistics.html#fighting-loneliness) [Customer Support](https://blog.newhorizonsmktg.com/tag/customer-support) ## Comments ## Read On [![NH-10-Questions-You-Should-Ask-a-Field-Marketing-Organization-FMO-Before-Contracting-FB](https://blog.newhorizonsmktg.com/hubfs/NH-10-Questions-You-Should-Ask-a-Field-Marketing-Organization-FMO-Before-Contracting-FB.jpg)](https://blog.newhorizonsmktg.com/10-questions-you-should-ask-fmo-before-contracting) ### [10 Questions You Should Ask a Field Marketing Organization (FMO) Before Contracting](https://blog.newhorizonsmktg.com/10-questions-you-should-ask-fmo-before-contracting) All insurance agents will need to find a good FMO at some point, but looking around on Google and... [![skip-the-sales-pitch-1](https://blog.newhorizonsmktg.com/hubfs/skip-the-sales-pitch-1.jpg)](https://blog.newhorizonsmktg.com/why-insurance-agents-get-a-bad-rap-and-how-you-can-change-it) ### [Why Insurance Agents Get a Bad Rap – And How You Can Change It](https://blog.newhorizonsmktg.com/why-insurance-agents-get-a-bad-rap-and-how-you-can-change-it) There’s a bad public perception of insurance agents. And it’s (probably) not your fault. But you... 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