Disclaimer: Interest rates change often. This article will be updated on a quarterly basis, but rates may change between those updates. At any time, you can review current annuity rates here.
Welcome to the Q4 edition of our annuity update! As we head into the final quarter of the year, there's exciting news on the MYGA front with a brand new carrier offering some truly competitive rates, plus Heartland raised its rates again.
The FIA market continues to show strength, and our partnership with Brokers International is helping us win even more competitive cases.
As we approach year-end, I'm here to guide you through the latest market developments and share why now might be the perfect time to talk with your clients about moving money.
MYGA Updates
Introducing CL Life
We're excited to announce a new carrier addition to our lineup: CL Life. While they're not new to the market, they're new for us – and we picked them up for good reason. They have some very attractive MYGA rates that give our agents even more competitive options.
Sundance 3-Year MYGA: Currently at 5.65%, this is an outstanding rate for a shorter-term product. It includes all the features we love: full account value at death and the ability to tap into your accumulated interest after just 30 days. You can find more details on our website or give me a call.
But here's where things get really exciting...
Tarrant Trail 6-Year MYGA – This product has a unique structure that offers exceptional value and client protection:
- First year rate: 8.00% (guaranteed and locked in)
- Years 2-6: 5.25% (not guaranteed, but here's the protection...)
- Bailout provision: If CL Life doesn't honor that 5.25% rate in years 2-6 – even if they drop it to 5.24% – your client can walk away from the contract with zero surrender charges
- Averaged out over the 6 years, you're looking at approximately 5.70% – a remarkable return for safe, guaranteed money
- Full account value at death
- 10% penalty-free withdrawal after year 1
- Minimum deposit: $20,000
This bailout provision is outstanding protection for your clients. It gives them freedom and flexibility, and frankly, the chances are good that CL Life will honor that rate – but if anything changes, your clients aren't stuck.
And here's a bonus for agents: if a client does bail out, there's no chargeback to you, and you could potentially move them to another carrier for an additional commission opportunity.
We had a great call with CL Life, and they're going to be very easy to work with. When issues arise, we're confident we'll be able to resolve them quickly. This is also a very high commission product – call me for details.
Heartland Continues to Impress
Heartland recently raised its rates, and they continue to be one of our strongest partners:
- 5-year MYGA: 5.65% (up from 5.45%) – This is their sweet spot
- 7-year MYGA: 5.75% – Many agents are having success with this term as well
The service with Heartland remains remarkable. They've been a pleasure to work with, maintaining excellent communication with us and our downline agents. Our agents are consistently happy with their experience.
All Heartland products include full account value at death. Note that if you want to add the RMD or 5% free withdrawal riders, it will reduce the base rate by 10 basis points.
Market Outlook: Act Now
Here's something to keep in mind as you talk with clients: The Federal Reserve has been lowering interest rates.
Historically, when the Fed brings rates down, MYGA rates tend to follow suit. We don't have a crystal ball, but if you have clients with bank money or funds sitting on the sidelines who want competitive, guaranteed rates, now is an excellent time to act.
Even if rates do come down slightly, we're still seeing outstanding returns – over 5% on safe, guaranteed products.
As we move through Q4, this is a perfect time to have conversations with your clients about repositioning money for safety and growth.
Use the Annuity Desk Display
I strongly recommend utilizing our desk display featuring current competitive rates.
Focus on these standout rates:
- Heartland 5-year MYGA: 5.65%
- CL Life Sundance 3-year: 5.65%
- CL Life Tarrant Trail 6-year: 8% first-year rate
The display is a template that's easily customizable. When rates change, you can quickly update it and print a new copy. It also makes a great leave-behind for clients to review or share with their spouse.
We've added a second page to the desk display template featuring that 8% first-year rate, which is a real eye-catcher.
The display is a template that's easily customizable, so when rates change, you can quickly change it and print off a new copy. It also makes a great leave-behind for clients to review or share with their spouse.
The desk display is an excellent passive marketing tool that generates client inquiries. Simply place this eye-catching flyer on your desk, and you'll find clients asking you about fixed annuities rather than the other way around.
FIA Market Update
The FIA market continues to be very strong for us, with an increasingly diverse portfolio of carriers.
SILAC Remains a Leader
SILAC continues to lead the way, maintaining its competitive participation rates and caps. Their service remains outstanding, and many of our agents are very comfortable working with them.
The product line restructuring they completed earlier this year has been very well-recieved:
- Teton: Pure accumulation with outstanding performance
- Denali: Super accumulation (income rider removed to boost caps and participation rates)
- Evolve: Standalone income product
Each product has a clear purpose without compromises, and agent feedback continues to be excellent.
Leveraging Brokers International for Competitive Advantage
Our partnership with Brokers International (a fellow Integrity partner) has become an increasingly valuable resource for winning competitive cases.
When an agent presents us with a scenario, BI helps us identify the best solution for the client from their vast playbook of products.
This is a huge benefit for both our clients and agents. Each scenario is a little different, but the more we know about the client's situation, the better we can serve them. It's amazing how many agents are joining the annuity space weekly, and we're here to guide you every step of the way.
Remember: Don't go it alone when facing competition. Give us the specs and let us find what's best for your client.
Don't Miss the Annuity Mentorship Program
Our Annuity Mentorship Program is available and ready to help agents who are new to annuities or who prefer to focus on their core business.
How it works:
- You bring an interested client (no cold leads)
- Get contracted with the carrier
- An experienced annuity writer handles the appointment while you observe
- You maintain the client relationship and receive a 50/50 commission split
While not many agents have taken us up on this yet, those who have have found it incredibly valuable. One agent used us for just one case and felt completely comfortable moving forward on her own afterward.
Read her story: From $0 to $200K In Annuity Sales: How One Agent Did It
Here's what makes this program special:
- It's as simple or ongoing as you want it to be – one case or multiple
- You're not locked into anything
- You get security knowing your client is in the best possible position
- We don't go away after the mentorship ends – support continues
As corny as it sounds, we genuinely want to help as many people as we can. The more people we help, the better everyone does. Everybody wins.
Interested in the Annuity Mentorship Program? Call our office at 888-780-7676 and ask for Kirk!
Carrier Incentives
Everyone seems to be offering incentives these days, and all current programs are listed on our website. We'll be seeing new incentive programs roll out in 2026, and we'll keep everything current for you.
That said, I always encourage agents 100% of the time to always do what is in the best interest of your client. You are obligated to do that. But the incentive programs are nice when things naturally fall into place and you're rewarded for volume.
These are reputable, top-shelf companies with great products. The beauty of being independent like we are is that oftentimes, you'll have 2-5 outstanding options that are all in your client's best interest. That's a great thing for both your client and you as the agent.
Conclusion
As we move through Q4, the annuity market is offering some of the most competitive opportunities we've seen. With new carrier options, rate increases from trusted partners, and a market environment that may shift in the coming months, now is an excellent time to have conversations with your clients about annuities.
If you're already selling annuities, leverage our competitive case design capabilities and our partnership with Brokers International to win more cases.
If you're just getting started, begin with one or two carriers, get comfortable, and then expand from there. Or take advantage of our Annuity Mentorship Program to learn while you earn!
As always, I'm here to help. When you're facing competition or need case design assistance, reach out – let's make the most of these opportunities together.
