Senior Market News & Updates | New Horizons Insurance Marketing Inc.

15+ Unique Agent Perks We Offer as an Integrity Partner

Written by John Hockaday | Jun 13, 2025 12:00:00 PM

As an FMO, we're always looking for ways to support independent agents and help them grow their businesses.

That's one of the reasons we were so excited to join Integrity. Our partnership allows us to collaborate with industry legends and offer more tools and resources to agents than ever before.

We're also able to support agents in new ways by integrating with Integrity's extensive infrastructure. So, what perks do you get as an independent agent?

The answer? A whole heck of a lot. Here's what you get when you get contracted through us.

1. MedicareCENTER

MedicareCENTER is a powerful, easy-to-use system built to help senior market agents serve their clients better while boosting production and efficiency.

It has evolved so much since its inception and is truly a powerhouse tool for senior market agents.

Recent enhancements include:

  • Contact Map - Find, filter and sort your clients by location using a zoomable map (available in mobile app)
  • Low Income Subsidy (LIS) Integration - Indicate client LIS eligibility in Contact Profiles with automatic plan filtering
  • Multi-pharmacy Support - Enter up to three pharmacies at once to compare prices for clients

MedicareCENTER includes all of these core features:

  • Call recording solutions
  • User-friendly CRM
  • Dashboards and reporting
  • Mobile apps
  • Lead management (via integration with LeadCENTER)
  • Side-by-side plan comparisons
  • Integrated quoting and enrollment for MA and PDP
  • Universal login – access MedicareAPP, MedicareLINK, CSG APP, and the CRM/Quoting/E-App system with one username and password
  • PlanEnroll integration
  • Predictive tagging
  • Easy-to-use interface
  • Insights from CSG, such as industry trends
  • Fully compliant and secure, protecting your information and following all CMS guidelines

In reality, this is a very expensive tool, but it's free to any agent who is contracted through New Horizons.

2. LeadCENTER

Need high-quality leads? Check out LeadCENTER, which integrates with MedicareCENTER.

In LeadCENTER, you can choose from a variety of lead types for multiple products (Medicare, final expense, etc.). These leads are sourced from a variety of channels including direct mail, social media, and search engines.

Getting started is easier than ever! New users will see a handy list of resources including:

  • Link to the New User Guide
  • 30% discount code for your first lead purchase
  • Referral code field if another agent referred you
  • Training link to easily access training videos and webinars
  • Shortcut to LeadCENTER FAQs

The best part is you can track all of your lead information using the built-in CRM. Leads are affordable, thanks to bulk discounts and a "buy-per-lead" (BPL) model.

3) CSG Trends & Insights

CSG Actuarial not only does quoting, but they provide agents with market data, too.

In the past, these tools were very expensive, but now that CSG is an Integrity partner, you can access them all for no cost.

When you log into MedicareCENTER, click on CSG App, which is now under the dropdown when you click on your name.

You will be redirected to the full suite of CSG tools, including Market Pulse and Market Edge.

Check out our previous blog to learn more about these high-value tools: How to Use Market Edge to Find Hidden Opportunities In Your Market

4) Exclusive DEFT Research Webinars

DEFT Research is now an Integrity partner as well, allowing us to have quick access to key insights.

When DEFT releases a new report that's especially useful for independent agents, we partner up and host a live webinar so you can get access to this valuable information.

These reports are very expensive, but thanks again to the power of the Integrity platform, you can learn from them at absolutely zero cost.

5) Medicare Seminar-In-a-Box Kit

The new Medicare Seminar-in-a-Box is a simple-to-use toolkit that helps you prepare and hold compliant and effective Medicare educational seminars.

Medicare Seminar-in-a-Box Assets include:

  • Agent Resources Guide to help you get oriented
  • Medicare 101 personalized presentation – updated every year and available in 7 languages: English, Spanish, Korean, Vietnamese, Russian, Japanese, and Chinese (Mandarin)
  • Table tents and pull-up banner designs for event collateral
  • Multiple guides about Medicare events to help you be effective and compliant
  • Consent to Contact form for event attendees
  • Social Media Posts to help you promote events

Plus, the Medicare 101 deck is now available in the following additional languages to help you reach even more clients in their communities:

  • Spanish
  • Korean
  • Vietnamese
  • Russian
  • Japanese
  • Chinese (Mandarin)

You can download the kit here.

6) Integrity-Exclusive Carriers

As an Integrity partner, we have access to carriers who choose to do business exclusively on the Integrity platform. Access to brand new carriers with innovative products and fantastic rates gives you the competitive edge you need to be successful in your market.

Exciting launches like Wellabe, American Benefit Life (ABL), and ACE Medicare Supplement are what help us stand out and stay very competitive.

There are even more exciting launches in the pipe that you can only get access to when you work with an Integrity partner. We are so excited to be on the platform!

Related Reading: Getting Started with New Horizons

7) Integrity-Exclusive Bonuses

Since you now have access to Integrity-exclusive carriers, you also have access to their incredible bonuses!

Some of the highest bonuses in the industry are coming from our carrier partners, helping you grow your business as you serve Americans every single day.

You can always visit our Contests & Incentives page to see what bonuses are going on right now.

8) Top Commissions

Thanks to our partnership with Integrity Marketing Group, we are at the highest level when it comes to commissions. Rest assured that no matter what product or carrier you’re interested in, our organization can offer the absolute best commission available.

For specific commission information, simply give us a call and we’ll verify your compensation level.

Read more about what makes us different: Why Us?

Related: How Do FMOs Get Paid?

9) Comprehensive Marketing & Training Materials

Since our partnership with Integrity Marketing Group, we've gained access to the extensive marketing team at Thomas Arts. We've been able to rev up how many marketing materials we develop and make available to our agents.

We also have the ability to put everything through their fantastic compliance team, helping you have full confidence that you're abiding by CMS rules and regulations.

Recent additions include:

Special Needs Plans (SNP) Training Materials:

  • Chronic Condition Special Needs Plans (C-SNPs) Agent Guide
  • Dual Eligible Special Needs Plans (D-SNPs) Agent Guide
  • D-SNPs and C-SNPs: Frequently Asked Questions
  • D-SNP Consumer Leave-Behind Flyer

Social Media Guides:

  • Facebook Business Page Guide
  • Instagram Professional Account Guide
  • LinkedIn Profile Guide
  • 2025 Marketing Compliance Updates (including Meta advertising changes)

Agent Marketing Resources:

  • Agent Introduction Letter template
  • Agent Networking Guide
  • Referrals One-Sheeter
  • Print Advertisement Templates (with customization)
  • Consumer Mailers (with customization)

Training Guides:

Social Media Assets:

  • Year-round evergreen social media posts
  • Seasonal health reminders
  • Medicare awareness content
  • Holiday and awareness month posts

We always have more exciting marketing materials in the works and are excited to give you the tools you need to generate leads and nurture your existing clients.

10) CSG Consumer Quoter

As an active producer, you can get free access to the CSG consumer quoting tool!

The CSG consumer quoter, built to turn website visitors into qualified Medicare Supplement leads, has a ton of great features:

  • Custom-branded to match your website’s look and feel
  • Website visitors can run their own Medicare Supplement quotes
  • Adding the HTML code to your site is easy
  • You choose which Medicare Supplement plan is your preferred default
  • You choose which carriers and states will appear

To get access to this custom tool, you do need to be an active producer (not just contracted). Our team will check your recent production to ensure eligibility for this service.

11) Legacy Safeguard®

Available exclusively for Integrity-appointed agents and partners, Legacy Safeguard offers an important and meaningful service designed to guide clients through legacy planning utilizing proprietary products, software and support.

Exciting Update: Legacy Safeguard Membership is now available in Apple Wallet! This feature provides a convenient way for members to access membership information directly from their iPhone. We've provided an Apple Wallet how-to one-sheeter and getting started flyer to help you share this feature with clients.

Check it out at https://legacysafeguarduniversity.com.

12)  Postseason Game Plan eBook

Postseason Game Plan is an expert-built turn-key system to help you serve the senior market year-round. 

It was designed to help you look at your clients' needs with a holistic approach to their insurance coverage. 

You can get your free copy here.

13) LifeCENTER

LifeCENTER is a powerful new addition to Integrity’s innovative technology Suite of Solutions.  


Built by industry experts, LifeCENTER provides everything agents need to manage their business, including access to best-in-class features like:

  • Ask Integrity™: The first-in-the-industry AI-powered digital assistant
  • Quote & eApp: Seamlessly submit applications directly from client records
  • Client and Policy Management: A dashboard with at-a-glance client tracking
  • LeadCENTER Integration: Check in, manage and work leads 
  • Integrity for Agents Mobile App: Work when and how you want

See why agents who use Integrity Technology write 63% more applications! Visit Integrity.com/LifeCENTER to get started today.

14) Agent Networking Assets

The marketing team at Integrity recently developed a Networking in a Box Program, which includes:

  • Networking How-to Guide
  • Agent Intro Letter
  • How-to Guides (Doctor, Pharmacist and Dentist)
  • Provider Comparison One-Sheet
  • Leave Behind Flyer
  • Social Media How-to Guide

You can use these materials to help you become a successful advocate in your community, helping patients get the Medicare plan that’s best for them.

These materials can be customized with your logos, colors and agent contact information. You can learn more about that here.

15) Ask Integrity™

Ask Integrity combines data analysis with powerful intelligence and delivers it on-demand, for free, through MedicareCENTER and the Mobile App.

New Feature: Ask Integrity™ Shopper Tags are now available! Priority 1 includes clients whose current plan is no longer available for plan year 2025 due to carrier exits or service area reductions. You can combine the Client Connect feature with Shopper Tags for a simple way to reach out to groups of clients.

BONUS: Compliance Support

You're never in the dark when it comes to compliance! The resources available thanks to our partnership with Integrity extend to lawyers, compliance officers, and other experts to ensure the materials you study and work from are accurate and something you can count on.

We provide ongoing compliance guidance including:

Check out our Compliance Hub, available to agents who register on our website. It includes all of our compliance resources and updates in one handy place.

Conclusion

From LeadCENTER, which helps you purchase high-quality leads, to MedicareCENTER, which is changing the way we work AEP, we are so proud to offer so many unique agent perks.

New tools, marketing materials, and resources get announced often, so please be sure to subscribe to our weekly email newsletter to get notified of new launches.

If you aren't yet doing business with us, reach out to us! Give us a call at 888-780-7676, or schedule a product consultation to get personalized recommendations and guidance.

Good selling!