--- title: Insurance Marketing Insights for Independent Agents | New Horizons | John Hockaday description: Practical insights to help independent insurance agents generate consistent opportunities, stay compliant, and grow without relying on cold leads. image: https://blog.newhorizonsmktg.com/hubfs/og-5-2-blog.webp --- [![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg)](https://www.newhorizonsmktg.com/) - [Home Home](https://www.newhorizonsmktg.com/) - Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) - 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Back in 2013, I wrote this article about whether insurance agents are really necessary in today’s world. I updated it again in 2022, but I ... March 17, 2026](https://blog.newhorizonsmktg.com/are-insurance-agents-really-necessary) #### [Succession Planning Interview with Pam: Retiring After Selling Her Medicare Book In this interview, Pam Hodge shares her experience selling her Medicare book of business to New Horizons and making a clean break into ... December 22, 2025](https://blog.newhorizonsmktg.com/interview-with-pam-retiring-after-selling-her-medicare-book3519) #### [Succession Planning Interview with Heidi: Navigating Book of Business Sale After Loss In this heartfelt interview, Heidi Fincham shares how she navigated an unexpected and difficult situation: deciding what to do with her ... December 22, 2025](https://blog.newhorizonsmktg.com/interview-with-heidi-navigating-book-of-business-sale-after-loss3519) #### [Succession Planning Interview with Laura: Selling Her Final Expense Book and Transitioning to Medicare In this interview, Laura shares how she built a successful final expense business in Northern Idaho – including an impressive $18,000 first ... December 22, 2025](https://blog.newhorizonsmktg.com/interview-with-laura-selling-her-final-expense-book-and-transitioning-to-medicare3519) #### [Cross-Selling Beyond Medicare: Why Ancillary Products Are Your Next Growth Opportunity While Medicare continues to face legislative uncertainty – which has us temporarily pausing Medicare acquisitions – there's a massive ... November 10, 2025](https://blog.newhorizonsmktg.com/tired-of-medicare-uncertainty-diversify-with-ancillary-products) #### [Sales Tips 15+ Unique Agent Perks We Offer as an Integrity Partner As an FMO, we're always looking for ways to support independent agents and help them grow their businesses. June 13, 2025](https://blog.newhorizonsmktg.com/unique-agent-perks-we-offer-as-an-integrity-partner) #### [Succession Planning 14 Agents Share Their Honest Experience Selling to New Horizons Over the past few years, we’ve had the privilege of helping dozens of agents transition out of their Medicare business, whether it was for ... February 11, 2025](https://blog.newhorizonsmktg.com/12-agents-share-their-honest-experience-selling-to-new-horizons3519) #### [Succession Planning Selling Your Medicare Book of Business: An Interview with Carrie Sansom When Carrie Sansom reached her 10th Annual Enrollment Period (AEP), she began feeling the need for change. As a successful Medicare agent ... November 25, 2024](https://blog.newhorizonsmktg.com/selling-your-medicare-book-of-business-an-interview-with-carrie-sansom3519) #### [Succession Planning Selling Your Medicare Book of Business: An Interview with Paul & Lucille Sliker When Paul and Lucille Sliker decided to leave the U.S. and make a life-changing move to Portugal, they knew it was also time to step back ... November 11, 2024](https://blog.newhorizonsmktg.com/selling-your-medicare-book-of-business-an-interview-with-paul-lucille-sliker3519) #### [Succession Planning Interview with Bill & Amy: Selling Their Medicare Book of Business In this insightful interview, Bill and Amy Betts share how they transitioned from life on a sailboat to building a successful Medicare ... October 21, 2024](https://blog.newhorizonsmktg.com/interview-with-bill-amy-selling-their-medicare-book-of-business) #### [Succession Planning Sell Your Medicare Book and Keep Selling: with John Knepper In our latest interview, we sit down with Mr. John Knepper, a seasoned Medicare specialist from Illinois. About a year ago, he decided he ... July 02, 2024](https://blog.newhorizonsmktg.com/sell-your-medicare-book-and-keep-selling-with-john-knepper3519) #### [Succession Planning How to Retire Gradually Using the Hybrid Model Thinking about retiring in the next 2-3 years? One option is the "hybrid model." It allows you to sell your book of business while ... May 28, 2024](https://blog.newhorizonsmktg.com/how-to-retire-gradually-hybrid-model3519) #### [Independent Agents The LOA Insurance Agency Model: Benefits & Drawbacks The licensed only agent (LOA) model is a great option for successful agents who want to expand by recruiting agents to work beneath them. March 05, 2024](https://blog.newhorizonsmktg.com/level-up-starting-an-agency-with-the-licensed-only-agent-loa-model) #### [Succession Planning 12 Exit Planning FAQs: Money, Options, Timing, & More Over the last few years, we've helped over 30 agents retire by purchasing their book of business and servicing their customers. As you can ... January 30, 2024](https://blog.newhorizonsmktg.com/ask-me-anything-12-answers-to-your-succession-planning-questions3519) #### [Succession Planning Selling Your Medicare Book of Business: An Interview with Debbie Deane Debbie Deane is next up in our video series on agents who have sold their book of business to us. Debbie is a great agent out of Virginia ... December 12, 2023](https://blog.newhorizonsmktg.com/selling-your-medicare-book-of-business-an-interview-with-debbie-deane3519) [Next](https://blog.newhorizonsmktg.com/author/john-hockaday/page/2) This website is for agent use only. 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