2025 AEP Playbook Bundle: Industry Changes, Tips, & Pre-AEP Checklist

The upcoming AEP for CY2025 plan enrollments will be like none before it thanks to several market disruptions and big industry changes.

All at one time, we’re experiencing forces like the Part D redesigns from the Inflation Reduction Act, the CMS Final Rule, One-to-One Consent, and the Election Year Effect.

We’re also seeing rates go up across the board as utilization goes up, inflation rises at record speeds, and seniors are finally going back to the doctor (dubbed the “COVID catch-up”).

It’s a lot all at once – let’s ensure you are prepared and ready to go come October 15th!

Introducing the 2025 AEP Playbook Bundle

Our team has created the 2025 AEP Playbook bundle, which includes:

• 2025 AEP Playbook: a 13-page e-book that clearly informs you about what's happening in our industry, plus what you can do about it as we lead up to AEP
• Client Letters: pick one of three Word documents that prepare your client for this unusual AEP. Feel free to customize with your own signature and letterhead.
• Goal Setting Guide: a worksheet designed to help you prepare for AEP and think about how you can continue to grow.
• The Importance of Expanding Your Portfolio Flyer: a simple flyer to help you expand your portfolio before AEP begins. Whether it's adding Medicare Advantage or considering ancillary products like cancer or dental coverage, this flyer will help you take those first steps.

A Closer Look at the 2025 AEP Playbook

The core of this bundle is the 2025 AEP Playbook, an informative and actionable e-book our team has been working on for months.

While we wanted to release this sooner, we knew it was important to let the dust settle to ensure we had a clear idea of what's really changing for this AEP. 

More changes are guaranteed to come before October, so please keep an eye out for future updates, which will be sent to you via email.

What's inside the playbook:

• An overview on all of the changes happening in our industry, including the Part D redesign, One-to-One Consent, the Election Year impact, why rates are increasing, and more.
• Tips on how to prepare for this unique AEP, including a client letter you can send, technology you can implement to help, and more.
• A detailed pre-AEP checklist, with to-dos sorted by date.

This is the comprehensive agent guide you need to stay on top of the ever-changing Medicare industry (while adjusting your own workflow to account for those changes).

A Closer Look at the Client Letters

The client letters are designed to prepare your clients for a unique AEP where they'll very likely need to shop the market and switch plans.

This prediction is based off the following information:

• Many industry sources are expecting 80-90% of MA and PDP policyholders to get negative ANOCs.
• Deft Research forecasts Shoppers & Switchers in the 40% to 70% range vs the typical 10-15%.
• Medicare Supplement rates are also increasing right now due to inflation, utilization, and the impact of the "COVID Catch-Up."

There are three letters to choose from:

• One designed for smaller agencies who can handle a higher influx of calls
• One designed for larger agencies that don't want to alarm too many of their clients
• One designed for agencies who want to address the issue with a very direct approach

Feel free to modify the letter you choose so it works for your own agency and workflow.

A Closer Look at the Goal Setting Guide

The goal setting guide is a worksheet you can use to brainstorm and decide how you'll approach this AEP.

Questions it'll help you consider:

• How was your last AEP?
• What are your growth goals?
• Are there business changes to consider?

To dig a little deeper into goal setting, check out these articles we've published:

A Closer Look at the Expansion Flyer