The Senior Annuity Market: A 2019 End-of-Year Review

NH_KirkSarff_End-of-Year-Review
December 27, 2019

For the past year, we’ve been providing a quarterly annuity update that focuses on the best annuity rates along with the carriers we feel are providing the best service, compensation, and overall performance.

Many of you have voiced your compliments to how helpful our annuity updates have been and how they aide you in offering safe and guaranteed returns on your client’s money.

Even if you currently don’t sell annuities, perhaps this video will spark your interest to start offering annuities to your clients.


2019 Annuity Sales At a Glance

2019 has been an outstanding year for annuity production. We would like to thank you for making it a record year. New Horizons Marketing has enjoyed a 50% growth spike in the annuity department over the past year.

That growth isn't just at New Horizons – the entire country is seeing a spike in annuity production.

Annuity sales in the United States for the first half of 2019 were $124.8 billion, an increase of 11% from the previous year (Limra Secure Retirement Institute). Fixed annuities represented nearly 60% of the market.

Fixed Index Annuity (FIA) sales are also up with the first half of 2019 exceeding $38 billion in sales – that’s an 18% increase from a year ago. According to projections, Fixed Indexed Annuities are expected to grow nearly 40% by 2023.

What's Coming In 2020?

Looking ahead to 2020, we are excited to be in a position to offer you many Fixed Indexed Annuity products.

Equitable’s Teton™ Fixed Index Annuity has been and will continue to be a tremendous product for our agents. It’s very easy to understand with exceptional growth potential for clients.

Present the Equitable Teton FIA to your clients with this simple presentation

Stay tuned for Equitable releasing another FIA in 2020 that promises to be yet another valuable product in our stable.

While Multi Year Guaranteed Annuity (MYGA) rates have dipped slightly over the past 2 months of 2019, New Horizons still offers the most competitive rates in the MYGA space. Ranging from 1 year to 10 year MYGAs, we will continue to bring you the most competitive MYGAs along with top commissions.

A Huge Thank You

Current agents... thank you so much for all you do. We look forward to another banner year with annuity production.

And to agents wanting to add annuity sales to your practice, please contact us and we’ll help you get started (email me or give me a call at 888-780-7676).

You can also browse the annuity carriers and products we offer here: Annuity Products

Thank you so much for the opportunity to earn your business.

5-Year Annuity Tip Sheet

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