Who are your clients - anyone over 65?
July 29, 2014
Say you are in the market for a brand new Ford F-150. You walk into one auto dealership, and you see that they have a selection of Fords, Chevys, Dodges, Hondas, a BMW, a Harley, some ATVs &…
How many types of seniors are there?
April 8, 2014
Last week we talked about figuring out who your ideal client is. It’s possible to categorize groups of people into endless “buckets”, but a research group (Esri) recently produced a report using a…
Think your older clients aren’t online? Think again!
August 28, 2013
Here are some ways you can use that fact to your advantage Show me a teenager, and I’ll show you a person with a mobile phone permanently attached to her arm. Show me a 4 year old, and I’ll show you…
