Jason Ferguson
Recent Posts
How many types of seniors are there?
Last week we talked about figuring out who your ideal client is. It’s possible to categorize groups of people into endless “buckets”, but a research group (Esri) recently produced a report using a…
How to Show Clients You Care When it Matters Most
My wife recently gave birth to our daughter very early, at just shy of 28 weeks, and is now in the NICU. This experience has been amazing, scary, overwhelming, exciting, and several other feelings…
Video: How many potential customers are in your county?
Here's a quick way to get a rough estimate You might think that there just aren't enough leads in your area. Using the free Census Explorer website, you can easily find the number of people in your…
Think your older clients aren’t online? Think again!
Here are some ways you can use that fact to your advantage Show me a teenager, and I’ll show you a person with a mobile phone permanently attached to her arm. Show me a 4 year old, and I’ll show you…
