--- title: Insurance Marketing Insights for Independent Agents | New Horizons | John Hockaday (3) description: Practical insights to help independent insurance agents generate consistent opportunities, stay compliant, and grow without relying on cold leads. (3) image: https://blog.newhorizonsmktg.com/hubfs/og-5-2-blog.webp --- [![](https://cdn.prod.website-files.com/6978e65abed067e994e8d3ed/697926babf20ddeb2d4ff972_64c7ba8d78ae605d730bbe060cf878ba_NewHorizons-White-Tag.svg)](https://www.newhorizonsmktg.com/) - [Home Home](https://www.newhorizonsmktg.com/) - Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) Agents Agents [Why Us?](https://www.newhorizonsmktg.com/why-new-horizons)[Become an Agent](https://www.newhorizonsmktg.com/become-an-agent)[Sell Your Book](https://www.newhorizonsmktg.com/sell-your-book-of-business)[Support](https://www.newhorizonsmktg.com/support)[Technology & Tools](https://www.newhorizonsmktg.com/tools-technology) - Products Products [Medicare Supplement](https://www.newhorizonsmktg.com/products/medicare-supplements)[Medicare Advantage](https://www.newhorizonsmktg.com/products/medicare-advantage)[Life Insurance](https://www.newhorizonsmktg.com/products/life-insurance)[Final Expense](https://www.newhorizonsmktg.com/products/final-expense-insurance)[Annuities](https://www.newhorizonsmktg.com/products/annuities)[Cancer / Critical Illness Insurance](https://www.newhorizonsmktg.com/products/cancer-insurance)[Dental, Vision, Hearing Insurance](https://www.newhorizonsmktg.com/products/dental-vision-hearing-insurance)[Short-Term Care Insurance](https://www.newhorizonsmktg.com/products/short-term-recovery-care)[Long-Term Care Insurance](https://www.newhorizonsmktg.com/products/long-term-care-insurance)[Hospital Indemnity Insurance](https://www.newhorizonsmktg.com/products/hospital-indemnity-insurance)[Accident Insurance](https://www.newhorizonsmktg.com/products/accident-insurance)[Prescription Drug Plans](https://www.newhorizonsmktg.com/products/prescription-drug-plans)[All Products By Carrier](https://www.newhorizonsmktg.com/carriers) Products Products [Medicare Supplement](https://www.newhorizonsmktg.com/products/medicare-supplements)[Medicare Advantage](https://www.newhorizonsmktg.com/products/medicare-advantage)[Life Insurance](https://www.newhorizonsmktg.com/products/life-insurance)[Final Expense](https://www.newhorizonsmktg.com/products/final-expense-insurance)[Annuities](https://www.newhorizonsmktg.com/products/annuities)[Cancer / Critical Illness Insurance](https://www.newhorizonsmktg.com/products/cancer-insurance)[Dental, Vision, Hearing Insurance](https://www.newhorizonsmktg.com/products/dental-vision-hearing-insurance)[Short-Term Care Insurance](https://www.newhorizonsmktg.com/products/short-term-recovery-care)[Long-Term Care Insurance](https://www.newhorizonsmktg.com/products/long-term-care-insurance)[Hospital Indemnity Insurance](https://www.newhorizonsmktg.com/products/hospital-indemnity-insurance)[Accident Insurance](https://www.newhorizonsmktg.com/products/accident-insurance)[Prescription Drug Plans](https://www.newhorizonsmktg.com/products/prescription-drug-plans)[All Products By Carrier](https://www.newhorizonsmktg.com/carriers) - 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How do I deal with this tax mess? December 01, 2020](https://blog.newhorizonsmktg.com/tax-implications-of-selling-your-insurance-book-of-business3519) #### [Sales Tips What to Do When a Med Supp Client Moves to a New State If you have customers who no longer live in your state, but they would still like you to help them with their coverage, you have three ... November 19, 2020](https://blog.newhorizonsmktg.com/client-moving-to-state-where-im-not-licensed) #### [Succession Planning How to Sell Your Insurance Book of Business Without Retiring For those of you who might not know us, we've bought 6 books of business in the last two years. November 09, 2020](https://blog.newhorizonsmktg.com/how-to-sell-your-insurance-book-of-business-without-retiring3519) #### [AEP 2 Tips to Help You Through AEP October 15th marks a big day for all of us in the senior market, and our team here at New Horizons is here to be your support. I'd like to ... October 09, 2020](https://blog.newhorizonsmktg.com/tips-to-help-you-through-aep7894) #### [Succession Planning How to Sell Your Insurance Agency: Our 7-Step Process Selling your insurance agency doesn't happen overnight. It's a long process, and for most people, they don't really know if they're ready ... September 22, 2020](https://blog.newhorizonsmktg.com/how-to-sell-your-insurance-agency-process3519) #### [Succession Planning It's Time to Sell Your Insurance Business: What's It Worth? For my guys and gals who have narrowed down the retirement possibilities and want to sell, we need to talk about something really ... September 08, 2020](https://blog.newhorizonsmktg.com/its-time-to-sell-your-insurance-business-whats-it-worth3519) #### [AEP What Agents Need to Know to Prepare for AEP During COVID-19 In July, Integrity put on a fantastic event called Medicare Live, and DEFT Research had a great session on Consumer Insights. You can watch ... August 25, 2020](https://blog.newhorizonsmktg.com/prepare-for-aep-during-covid-19-7894) #### [Independent Agents Level Up: How to Start Building an Insurance Agency If you're a rockstar producer interested in starting an agency, you have a choice: do I want to continue serving clients, or do I want to ... July 28, 2020](https://blog.newhorizonsmktg.com/level-up-how-to-start-building-an-insurance-agency) #### [Technology How Technology Is Helping Us Get Through COVID-19 What a difference three months can make! The COVID-19 pandemic forced all of us to change. Thanks to technology, we've shifted the way we ... June 29, 2020](https://blog.newhorizonsmktg.com/how-technology-is-helping-us-get-through-covid-19) #### [Succession Planning Now That AEP Is Over, Sell Your Insurance Business! AEP is over! As I talk to agents, a lot of the older guys say that they don't want to go through another AEP. Now that the dust has settled ... December 20, 2019](https://blog.newhorizonsmktg.com/now-that-aep-is-over-sell-your-insurance-business3519) #### [FMO Can You Be Contracted With Multiple FMOs? If you're new to the senior market, or are considering making the switch from captive to independent, you probably have some questions ... October 28, 2019](https://blog.newhorizonsmktg.com/can-you-be-contracted-with-multiple-fmos) #### [Medicare Supplements Our Thoughts on the 2020 Exit of Medicare Supplement Plan F By now, we're all fully aware that Medigap Plan F is changing on January 1, 2020. At the top of the year, anyone who is newly eligible to ... March 12, 2019](https://blog.newhorizonsmktg.com/our-thoughts-on-the-2020-exit-of-medicare-supplement-plan-f4687) #### [AEP 2018 AEP is Here! It's that time of year again where we're rolling into the 4th quarter and the Medicare Annual Enrollment Period (AEP) is right around the ... October 09, 2018](https://blog.newhorizonsmktg.com/2018-aep-is-here) #### [Sales Tips \[VIDEO\] Succession Planning 101: Webinar Recording Webinar Recording This video is a recording of a webinar hosted by AgencyBloc. In this video, John Hockaday discusses several areas of ... August 07, 2018](https://blog.newhorizonsmktg.com/video-succession-planning-101-webinar-recording3519) #### [Cigna Substandard Medicare Supplements: What are they, and when should I sell them? If your clients have minor health issues, and they don’t currently qualify for Guaranteed Issue or Open Enrollment, a substandard Medicare ... December 19, 2017](https://blog.newhorizonsmktg.com/substandard-medicare-supplements-what-and-when-to-sell) [Previous](https://blog.newhorizonsmktg.com/author/john-hockaday/page/2) [Next](https://blog.newhorizonsmktg.com/author/john-hockaday/page/4) This website is for agent use only. 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